Information is more than just power — it is the key to the success and continued viability of every nonprofit organization. Yet, as many nonprofits have found, the information needed to engage donors, make strategic decisions and demonstrate accountability is often scattered throughout multiple departments and databases.

Nonprofit Intelligence— Business Intelligence for nonprofits — overcomes this challenge by tying together disparate data sources to provide a cross-organizational view of vital information. By transforming data into knowledge and knowledge into informed decisions, Nonprofit Intelligence delivers the sophisticated analysis and insight nonprofit professionals need to make sound business decisions.

Nonprofit Intelligence has four critical components:

• Mission Intelligence: Determine how effectively you deploy your people and resources to meet your mission
• Fundraising Intelligence: Get a holistic view of constituents so you can build stronger relationships and better target your messages
• Financial Intelligence: Demonstrate stewardship and gain access to comprehensive reporting tools to help you comply with the latest accounting standards
• Marketing Intelligence: Utilize best practices in segmentation to identify trends in giving and improve the response rates of your direct marketing appeals