Performance management applications provide focused solutions to meet your business requirements by providing insightful and timely analysis, which allows users to take immediate action to address key business issues. These analytics provide built-in best practices, the ability to link analytics to internal processes and procedures, and the flexibility to extend your application to fit your company's unique business requirements.

Sales Planning

• Sales forecasts are critical to virtually every organization, but the sophistication and frequency of sales planning varies widely.
• Sales forecasting impacts not only staffing, but also production and operational planning, so getting it right is critical to balancing supply and demand.
• Sales Analysis
• Understand and optimize your sales force, revenue per customer, and pipeline performance over time.
• Business users can:
• Track key sales metrics
• Analyze these metrics to get a better understanding of the business
• Use this analysis to drive an optimal sales process
• Sales Analysis allows organizations to: monitor key sales metrics, interpret key sales drivers, and optimize their sales process

Campaign Analytics

• To maximize profitability, marketers planning their campaign strategy need to know which activities work, which do not, and why. And the explanation has to be detailed enough to ensure action.
• Give your organization the information and answers to precise questions on campaign performance like:
• How is my campaign progressing against its objective?
• Is it doing better or worse than previous campaigns at this stage?
• Is there a demographic difference between responders and non-responders?

Customer Analysis

• Understand what drives customer behavior and loyalty and identify critical customers and work to retain them by responding swiftly to opportunities and threats.
• Customer Analysis can help marketing managers:
• Maximize customer value and profitability
• Track customer behavior and change over time
• Target key customer segments with new and innovative product offerings