In 2008 the idea was launched, to organize a yearly event that was "physicaly ambituous, but feasible for all employees".

The DataMotive Challenge was born ...

Thanks to furious preparatory trips on the parcours of 'De Ronde van Vlaanderen' and the hills surrounding La Roche, almost all participants made it to the top of Mount Ventoux in September 2008.

In 2009 Alpe d'Huez & Galibier were attacked and in 2010 Tourmalet was 'beaten'. The cycling team has grown from 12 participants to over 20 in the last event.

In 2011 we expect to conquer Mount Stelvio in Italy ...