'Streetlight effect' in data projects
When searching for interesting data use cases within an organization, businesses most often look for data that is known to exist, easily available and structured, i.e., where the light is... Want to know how to avoid creating digital dust?
What if the CEO asks …
... with how many people are we today in our company?
The reality is that in most cases organizations have no correct number available, how come?
Is Machine Learning a Hype?
In online sales only 1 in 25 customers on average expresses dissatisfaction before going to the competition. What if you could recognize that behavioral pattern and act before they leave..
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